Walmart Bettergoods Makes It Better

Bettergoods Makes It Better

To launch Walmart’s biggest private-label food brand in 20 years, we created an immersive tasting event for NYC media and foodie influencers, bringing the “Bettergoods makes it better” promise to life through bold flavor, smart convenience, and scroll-worthy content.

In five stylish, photo-ready vignettes, we flipped trending food fails like #girldinner and #saddesklunch into craveable moments, proving Bettergoods delivers chef-inspired options for under $5. Highlights included:
• Custom sampling menus tailored to each vignette
• Live cooking demos from TikTok star Danny Kim
• Photo opps designed as a content machine, optimized for social sharing
• The Bettergoods Bodega, a mini-store where guests could “shop” the brand experience

Why it worked
NYC media couldn’t access Walmart stores, so we brought Bettergoods to them. The result? A high-impact trial moment that shifted perception, sparked advocacy, and made better feel doable.

Results:
• 10.7M+ potential reach
• 150+ social posts (+200% over benchmark)
• 22% engagement rate (+2100% over BM)
• 2X average guest dwell time
• 100% positive to neutral sentiment
• 170% earned media attendance goal