Netflix | Subway Green Eggs and Ham Takeover

My team worked closely with Subway, Netflix, McGarry Bowen and Ruder Finn to develop a memorable Green Eggs and Ham in-restaurant experience. Our team at Jack developed the piercing insight that we are living through a crisis of curiosity. 80% of 35 to 44 year olds lack passionate curiosity about anything.

That’s where our Try Something New campaign came in–encouraging guests to try new flavor combinations, courtesy of our custom co-branded Rube Goldberg machine.

Interactive restaurant merchandising offered exclusive Green Eggs and Ham content to guests, as well as a Sam I Am Suitcase Surprise Sweepstakes.

Strategy: Sebastien Klein and Colleen Saville | Video and Restaurant Owner: Bob Grewal