Netflix x Subway Green Eggs and Ham Takeover

To bring Netflix’s Green Eggs and Ham series to life in a fresh way, my team partnered with Subway, Netflix, McGarry Bowen, and Ruder Finn to create a one-of-a-kind in-restaurant experience rooted in a powerful human truth: we’re living through a crisis of curiosity.

Research showed that 80% of adults ages 35–44 lack passionate curiosity about anything. A surprising insight that inspired our campaign’s core idea: Try Something New.

At the heart of the activation was a custom-built, co-branded Rube Goldberg machine that surprised and delighted guests with playful new flavor combinations—literally feeding their curiosity.

The experience extended throughout the restaurant with interactive merchandising and exclusive Green Eggs and Ham content that made the series feel tangible and fun for families. Guests could also enter the Sam I Am Suitcase Surprise Sweepstakes for a chance to win playful prizes themed to the show.

I led the conceptual development and creative execution, ensuring the activation was imaginative, insight-driven, and impossible to ignore. The result: a campaign that didn’t just drive traffic, it reignited curiosity.

Strategy: Sebastien Klein and Colleen Saville | Video and Restaurant Owner: Bob Grewal