Converse Awards 2023

Create an employee recognition event that doesn’t feel like… an employee recognition event. It had to be bold, self-aware, full of soul and unmistakably Converse.

We tapped into what makes Converse move through culture, creativity that spreads like music. The theme? Resonance. Because great work doesn’t just land, it echoes.

We hosted the event at Boston’s House of Blues and turned it into a full-blown Converse moment: big vibes, live energy, and a celebration that felt as fresh and fearless as the brand.

The experience
• Music-inspired visuals + motion design
• Branded cocktails, photobooths, custom swag
• Bold stage design that looked more like a tour stop than a corporate event

The impact
• 600+ people IRL (double last year), 350+ global livestream viewers
• 275+ LinkedIn likes, 41 reposts, tons of employee love
• Real talk: People felt seen. And fired up.

As GCD, I shaped the vision, kept the vibe on-brand, and made sure every moment hit the sweet spot between cultural cool and internal meaning.

Design Director: Kate Ross | Art Directors: Julia Rettig & Al Benbow | Writer: Zack Deluca | Motion Graphics: Rove