Subway Eat Fresh Refresh

In partnership with Subway and McGarryBowen, my team helped launch the biggest brand refresh in Subway’s 56-year history: Eat Fresh Refresh, a full-scale, multi-channel campaign built around SO. MUCH. NEW.

From upgraded recipes to better bread, our job was to bring the newness to life across owned digital, social, retail, and CRM touchpoints. That included everything from in-store POP and packaging to Instagram stories, email journeys, and updates to dotcom.

We designed channel-specific content across Facebook, Instagram, Twitter, and Snapchat to keep the conversation fresh, pre-launch and post-launch, while tying every asset back to the core message: Subway just got a whole lot better.

I led the work across organic social, ECRM and POP, ensuring consistency of voice, quality of craft, and channel relevance while supporting a massive rollout that had to feel seamless to loyal fans.

Writers: Zack Swyers, Brad Mettey | Art Directors: Jonathan Eckels, Justine Kashulines, Kate Ross, Kasey Alexio | Animator/AD: Jon Lezinsky | Photographer: Joe Pellegrini | Footage: MacGuffin | Retoucher: Nick Carter