Subway | Eat Fresh Refresh

My team was part of the biggest refresh in the 56 year history of the brand—Eat Fresh Refresh. We worked in partnership with our Subway clients and above the line agency, McGarry Bowen to create a 360º campaign with a focus on SO MUCH NEW ingredients and improved sandwich builds. We were responsible for POP, organic social, DR, dotcom, eCRM and some key packaging pieces.

Our approach to creating content on Instagram, Facebook, Twitter and Snapchat varied according to channel, but the focus on SO MUCH NEW ingredients came through as we engaged with our audience pre-launch and post.

Writers: Zack Swyers, Brad Mettey | Art Directors: Jonathan Eckels, Justine Kashulines, Kate Ross, Kasey Alexio | Animator/AD: Jon Lezinsky | Photographer: Joe Pellegrini | Footage: MacGuffin | Retoucher: Nick Carter