Stephanie Caruso
Stephanie Caruso
My team worked in partnership with our clients at LEGO and adidas to create ComplexCon 2021’s biggest sneaker drop of the weekend…literally!
We created an immersive creative experience for inspiration and entertainment during the festival featuring two former LEGO Masters contestants, and passionate sneakerheads, Syreeta Gates and Randall Wilson from Most Incredible Studio. They customized a massive pair of adidas Originals Superstar kicks made entirely out of LEGO bricks with unique designs representing iconic hip hop culture.
Over 2.4M views on @LEGO
Eventgoers could snap a pic with the oversized designs and share with #WinBricksxKicks on Instagram and Twitter for a chance to win a life-sized replica of their custom design.
Our space also featured a gallery wall, showcasing five unique brick-based Superstar designs by creators with the CTA Create your own with a QR code to purchase.