Stephanie Caruso
Stephanie Caruso
At ComplexCon 2021, we helped LEGO and adidas Superstars make the biggest sneaker drop of the weekend. Literally.
My team concepted and produced an immersive brand experience that celebrated sneaker culture, hip-hop legacy, and creative self-expression through the lens of LEGO bricks. Leading the charge were two former LEGO Masters contestants and sneakerheads, Syreeta Gates and Randall Wilson of Most Incredible Studio, who customized a massive pair of LEGO-built adidas Superstar kicks, each repping elements of hip-hop history in intricate brick form.
Inside the space, we also built a creator gallery wall with five unique brick-based Superstar designs. Fans could snap, share, and scan a QR code to start creating their own.
I led creative development and execution, from concept to experience design to influencer strategy, delivering a bold, unforgettable moment that fused culture, creativity, and grew the creator community.