Stephanie Caruso
Stephanie Caruso
Concept and campaign
My team worked in partnership with Subway to transform National Sandwich Day (November 3rd) into a meaningful holiday that helps fight the food insecurity crisis plaguing our country—donating 11 million meals in partnership with Feeding America.
Research showed that solving poverty and hunger was the top cause-related issue millennials cared about (47% more than the general population).
So we asked: What if on National Sandwich Day, we made sure that we weren’t just feeding our stomachs, but also feeding our spirits? Our results proved Subway’s brand and business could do well, by doing good.
71% increase in same day sales at Subway restaurants
62% lift in same day traffic at Subway restaurants
11 million meals donated to Feeding America
36% branded share of voice on National Sandwich Day (a 157% year-over-year increase)
44 million earned media impressions, across 750 news stories, including On Air with Ryan Seacrest, the Today Show and nationwide local news (20% year-over-year increase)
50% increase in social conversation about Subway