Love Has No Labels | Fans of Love

My team was proud to partner with the Ad Council, R/GA, Publicis, corporate sponsors, subject matter experts and so many others who collaborate to make Love Has No Labels possible.

Our job was to ensure the video's impact didn't stop in the days, weeks and months after initial viewing. To do that, we first ensured the Love Has No Label’s Fans of Love campaign reached the masses, was shared by advocates and changed the behaviors of Americans. Our content and social campaign featured distribution of the Fans of Love anthem video through aligned influencers, ranging from celebrities like Ellen DeGeneres to micro-influencers like Eric LeGrand and Mega Mouth Media.

To extend the campaign's impact in the long term, and ensure that people received daily prompts to re-think their own biases, we created social platform native content that appeared in social feeds daily, including Instagram Stories, Facebook Photo Frames, Twitter Videos and Boomerangs.

Finally, for Americans ready to make a difference in fighting implicit bias, we provided actionable instructions for daily behavior change. Highlights included downloadable guides, a partnership with Penn State and articles educating our audience about how to battle implicit bias.