https://steftacular.com/costumedepartment daily 0.75 2025-05-24 https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1632247509041-GWLD721RJT5XFRC986IH/Halloween_slideshow_1.jpg Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1632247509041-GWLD721RJT5XFRC986IH/Halloween_slideshow_1.jpg Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1546788834765-LC32IYZWPNMTLLXHHXTS/22904884_10214261579523674_8595707966703976893_o.jpg Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1546788796914-4V7K1KFJGLMKUKILG278/11248336_10207691755922190_1727688139333301949_n.jpg Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1729087375510-RA4VOAWEH8BLPGOA5B1C/14940244_10210722228082100_721877215220923403_o.jpg Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1546788807020-AK1W9Q9ET9Y70Y5LCGY1/10389976_10204987852886304_4784219670760652011_n.jpg Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1546788738019-O6NGDEZX443LEJEQZ1AP/230308_1049962659582_9957_n.jpg Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1567817209792-FNH8GRYW1LCLR3EUQIQ9/MyLittlePony.jpg Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1567821942143-O4MGDYOO3JD9FDW19L5A/Doogie.jpg Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1546788765385-I2U6F7MUU4NS69HV2FT3/311277_4687568397452_1225006531_n.jpg Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1748100141266-HXO80ACFRBI7CV5ERR91/Halloween2018.png Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1748098387870-4WHF0X4L2D2DURVIGCLG/Halloween2022.png Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1748100850938-JTPUOWIPCO403Y2PN2EL/Halloween2023.png Costume Department https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1748098394686-K5BMF2GWW2DFDMU9DGO3/Halloween2024.png Costume Department https://steftacular.com/work daily 1.0 2025-07-25 https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1567736353124-11H743KBKZJL3ZFTNJME/UVR_CoverShot.jpg Work https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1567800884071-AT2GDE1K6UIY0PDIK75T/GettyImages-1084491176_lycraCover.jpg Work https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1628346841016-QYHILUKRMZ83A8JS19AX/FansOfLove.jpg Work https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1629805226223-Y14NKJRVBQ5A3BRW6IVN/GEAH_Instore.001.jpeg Work https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1547059952033-PC1NH24DQJK87X4YFUCQ/PhoneMockup_GDF.jpg Work - America's biggest meal donation day My team worked in partnership with Subway to transform National Sandwich Day (November 3rd) into a meaningful holiday that helps fight the food insecurity crisis plaguing our country—donating 11 million meals in partnership with Feeding America. https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1748695443232-9R697QKJC4XDFSQ2W41O/image-asset.jpeg Work - The Defy Cancer Celebration I led the creative vision for The Defy Cancer Celebration, a high-impact, multi-stage experience hosted at Fenway Park for over 800 attendees. The event honored the success of The Dana-Farber Campaign and showcased the lifechanging impact of donor support across cancer research, care, and innovation. I oversaw creative development across all touchpoints, from the immersive Defy Cancer Museum to live stage programming and environmental storytelling. My team brought Dana-Farber’s advancements in immunotherapy, prevention, and care equity to life through compelling, accessible narratives that engaged patients, supporters, and researchers alike. The event featured three unique stage experiences: VIP reception stage (Museum): Dana-Farber faculty welcomed donors and shared a vision for the “hospital of the future.” Mainstage (Fenway bleachers): Opening remarks and performances set an emotional, celebratory tone for all attendees. Concourse stage (Impact Talks): TED-style stories from patients, physicians, and innovators delivered throughout the day. https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1747917484301-2B06KT0BFS1L1E77JJ6I/Care_Cover.png Work - Global Internal Brand Launch CARE’s new brand platform, "CARE, Always There," needed to unify a diverse, global workforce spanning more than 100 countries, around a refreshed identity. The goal: empower 8,000 employees to consistently represent the brand, amplify its mission, and drive deeper external impact. As GCD, I led the creative strategy and execution for a multi-phase internal engagement campaign. This included brand storytelling, content development, and rollout planning across physical and digital formats, ensuring cultural relevance and usability across regional teams. https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1748719156423-6K60W3QTFURNCBZK67G8/PreLaunchRevvityParty.png Work - Revvity Global Sales Kickoff My team led the full creative vision for Revvity’s first-everglobal sales kickoff. A four-day, multi-venue brand immersion that introduced 1,300 global employees to the company’s new identity before its public launch. The challenge? Translate the bold mission of a new science brand into a high-energy, highly coordinated live experience that energized employees and created lasting emotional connection to Revvity’s purpose. https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1748697907778-Y9YD2XLDXE8NJ7KO8WEC/KempnerInstituteCelebration.jpg Work - Harvard Kempner Institute Celebration I led the creative vision and execution for the launch of the Kempner Institute for the Study of Natural and Artificial Intelligence at Harvard University, a high-profile general session bringing together global leaders in science, technology, and AI. The event featured keynote remarks from Mark Zuckerberg, Priscilla Chan, and Harvard President Larry Bacow, along with dynamic panels from top thinkers like Sam Altman, Bill Gates, and Yann LeCun. https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1637273414120-GLJ7S3PCEJ2GEWABQ7X4/image-asset.jpeg Work - Gold Ex Award Winner 2022 Best Event on a Budget At ComplexCon 2021, we helped LEGO and adidas Superstars make the biggest sneaker drop of the weekend. Literally. My team concepted and produced an immersive brand experience that celebrated sneaker culture, hip-hop legacy, and creative self-expression through the lens of LEGO bricks. Leading the charge were two former LEGO Masters contestants and sneakerheads, Syreeta Gates and Randall Wilson of Most Incredible Studio, who customized a massive pair of LEGO-built adidas Superstar kicks, each repping elements of hip-hop history in intricate brick form. https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1721237008883-8MXTGIQWIUC9491TNA0H/image-asset.jpg Work We transformed LEGO DOTS into a social-first style experience, meeting Gen Z where they are (online and IRL) with an aesthetic-forward pop-up in Los Angeles. Part content playground, part creative expression lab, the space gave girls new ways to explore their style through DOTS, and put the brand directly in the middle of aesthetic culture. We didn’t tell girls who to be, we gave them a space (and a style language) to show who they already are. DOTS went from product to platform for aesthetic discovery. We brought internet aesthetics to life with immersive “core” room builds, each made for maximum shareability and self-expression: Wandercore: dreamy travel vibes and soft palettes Island in the Sun: retro resort meets laid-back coastal Bold & Vibey: neon, graphic, maximalist energy https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1747851355408-KW4U5ETFG87TKEQ2EKFP/image-asset.gif Work - Converse Awards 2023 Create an employee recognition event that doesn’t feel like… an employee recognition event. It had to be bold, self-aware, full of soul and unmistakably Converse. We tapped into what makes Converse move through culture, creativity that spreads like music. The theme? Resonance. Because great work doesn’t just land, it echoes. We hosted the event at Boston’s House of Blues and turned it into a full-blown Converse moment: big vibes, live energy, and a celebration that felt as fresh and fearless as the brand. The experience • Music-inspired visuals + motion design • Branded cocktails, photobooths, custom swag • Bold stage design that looked more like a tour stop than a corporate event The impact • 600+ people IRL (double last year), 350+ global livestream viewers • 275+ LinkedIn likes, 41 reposts, tons of employee love • Real talk: People felt seen. And fired up. As GCD, I shaped the vision, kept the vibe on-brand, and made sure every moment hit the sweet spot between cultural cool and internal meaning. Design Director: Kate Ross | Art Directors: Julia Rettig & Al Benbow | Writer: Zack Deluca | Motion Graphics: Rove https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1628531258350-UKP1VJUOMNZJSL5LCLRO/refresh_logo_2.gif Work - Bronze Effie Winner 2022 Subway Eat Fresh Refresh In partnership with Subway and McGarryBowen, my team helped launch the biggest brand refresh in Subway’s 56-year history: Eat Fresh Refresh, a full-scale, multi-channel campaign built around SO. MUCH. NEW. From upgraded recipes to better bread, our job was to bring the newness to life across owned digital, social, retail, and CRM touchpoints. That included everything from in-store POP and packaging to Instagram stories, email journeys, and updates to dotcom. We designed channel-specific content across Facebook, Instagram, Twitter, and Snapchat to keep the conversation fresh, pre-launch and post-launch, while tying every asset back to the core message: Subway just got a whole lot better. I led the work across organic social, ECRM and POP, ensuring consistency of voice, quality of craft, and channel relevance while supporting a massive rollout that had to feel seamless to loyal fans. Writers: Zack Swyers, Brad Mettey | Art Directors: Jonathan Eckels, Justine Kashulines, Kate Ross, Kasey Alexio | Animator/AD: Jon Lezinsky | Photographer: Joe Pellegrini | Footage: MacGuffin | Retoucher: Nick Carter https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1748194598824-OMDLSJ7OVO2G5WVCGCUT/image-asset.jpeg Work - Bettergoods Makes It Better To launch Walmart’s biggest private-label food brand in 20 years, we created an immersive tasting event for NYC media and foodie influencers, bringing the “Bettergoods makes it better” promise to life through bold flavor, smart convenience, and scroll-worthy content. https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1721237123235-O4D4CB1VZ805UXXGKT0D/image-asset.jpeg Work - MM+M AWARD FINALIST 2024 (AWARDED OCTOBER 2024) My team partnered with CooperVision to tackle a growing public health issue that’s largely invisible to parents: childhood myopia (nearsightedness). By 2050, it’s estimated that 50% of the world’s population will be nearsighted. CooperVision offers a breakthrough solution with MiSight® 1 day, the first and only FDA-approved contact lens that slows the progression of myopia in children. But awareness was nearly nonexistent. Our challenge, to make an invisible issue real for parents, and show them how MiSight can help. https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1628336439931-0E5MZJUJ3CGTWY1JU6OP/image-asset.jpeg Work - LEGOLAND NEW YORK IN NYC To build buzz for the grand opening of LEGOLAND New York Resort, my team brought the park’s magic to the middle of Manhattan with a PR-worthy activation in Union Square, just a few hours from the resort. In partnership with LEGO and Golin, we concepted and produced an immersive, family-friendly pop-up featuring a custom brick-built dragon taxi, created by LEGO Master Builders. Paired with a scaled-down version of the park’s entrance arch, character appearances, and brand ambassadors, the moment turned heads and filled feeds, creating the perfect invitation for NYC families to start planning their trip. In addition, we launched a citywide spotter program with a LEGO Dragon Coaster–inspired limo wrap cruising the streets, part illusion, part hype engine. Inside, the limo was tricked out with LEGOLAND swag, creating a playful ride experience for our sweepstakes winners. The call to action was simple: spot the limo, snap a pic, and share using #TakeMeToLEGOLANDNYC #Sweepstakes for a chance to win a surprise trip to LEGOLAND New York the very next day. I oversaw everything from activation vision to production details, ensuring the campaign delivered high-impact visibility, press-friendly visuals, and playful touchpoints that connected the brand to New Yorkers in a fresh, unforgettable way. https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1753385187743-MCBTHPKDXOW4MFW1MIU5/SnapInsta.to_509955438_18514286005033051_5341966648013707021_n.jpg Work I led concept and creative for DoorDash Ads’ global debut at Cannes Lions. Centered on the idea of “Your Brand, Owning The Moment,” the experience showed how DoorDash helps brands connect with customers in real time, on and off the app. We brought it to life through four immersive scenarios, About Last Night, Out of Office, Calm on Cue, and Tastes Like Winning. Each were designed to pull attendees into a moment-based journey that blended insight, storytelling, and product in a way that felt uniquely DoorDash. As concept lead and pitch captain, I sold the vision, built the experience, and drove B2B storytelling across every touchpoint to show brand leaders exactly how DoorDash Ads delivers results. https://steftacular.com/about daily 0.75 2025-12-07 https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/28d364cb-ecd9-4cf6-8ba4-b6f0a3748c3a/StephanieCaruso_Color.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2fa4bb3c3a538f9c1d5ce2/1632178457562-K27LQ9ASFDB39HIW9ZKB/LBBonline_inPhone.jpg About I talked to LBBonline–Little Black Book about Ira Glass’ The Gap, working hard and taking the time to learn your craft. https://steftacular.com/new-page daily 0.75 2025-12-17